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Rycote – a british manufacturer with a problem

How do you defend against Chinese knock-offs/

As a quality British manufacturer, Rycote had a big problem: China. Rycote are long established in the broadcast TV and film industry as the standard for microphone windshielding. Whether you’ve heard of them or not you will certainly have seen one of their grey furry products on the news or the street. For a long time they were sitting pretty in a comfortable market with no real competition. However many new companies were taking advantages of cheap offshore manufacturing to sell cheap imitations of their products to the youtube filmmaker market and this was damaging to their sales and their reputation.